Built From The Same Ink
We’ve always loved good clothing and good design. The kind of pieces you wear to gigs, tattoo appointments, festivals and everywhere in between.
Walk into any tattoo studio and you’ll see it - traditional, Japanese, blackwork, colour, realism, gothic, weird stuff, beautiful stuff. Different styles, different people, same love for good design, and that’s exactly how we think clothing should be too. Not everyone wants the same thing. Some people live in black. Some want colour. Some want heavyweight tattoo-inspired graphics. Others want something darker, louder or a little more nostalgic.
That's why over the years we’ve created, collaborated on and brought together different brands - all built around the same thing: a love of standout graphics and clothing people want to wear.
Different aesthetics. Different worlds. Same roots.
DISCOVER OUR BRANDS
HIGH DIVE APPAREL
You know us!
Tattoo-inspired streetwear built around music culture, artist collaborations and bold graphics made to stand out.
In 2017 we threw caution to the wind and drunkenly ordered over 300 t-shirts with one simple plan... Great designs on quality clothing at a reasonable price.
And we continue to lean into that mantra and push our designs and collaborations further with every launch.
DOOMSDAY CO
Design-led pieces rooted in traditional tattoo culture, with strong influences from Japanese and Americana artwork.
The journey started back in 2012 with Corey's massive passion for traditional tattoos. Being too young to get tattooed, he decided to find ways of showcasing the art he loved, and so Doomsday was born.
Back in 2023, we took over the brand and now work alongside Corey to continue producing these standout pieces.
LOST WORLD CLOTHING
For the outsiders, overthinkers and slightly sad souls. Darker graphics with gothic influences and everyday pieces designed to live in.
Founded in 2014, Lost World Clothing quickly became recognised for bold, tattoo-inspired graphic designs. Collaborating with artists from around the world to continue creating distinctive and wearable pieces.
FAKE HEROES CLOTHING
Built around colour, nostalgia and not taking life too seriously, we developed Fake Heroes as an experiment to play with even more colourful designs and push the boundaries.
Originally launched in 2018, and after taking a step back for a few years, it's back - and we're looking forward to creating more of what made us love it in the first place.